Brand materials

Basic information and brand knowledge

Open Brand materials in Optimization. Basic information contains brand profile, positioning, summary, markets, buyer perspective and competitors. Brand knowledge contains files and links. Brand information persists across runs; historical results retain the information used at the time.

Edit basic information

Choose Edit information, make changes and Save changes. Cancel restores the prior values. Markets affect question language and region. Choose no more than one optional buyer perspective, including a custom one. It organizes questions rather than establishing a validated persona. Competitor edits apply to future diagnoses and retests.

Manage files

Upload PDF, DOCX, TXT or Markdown within the limits shown on the page. Search filenames, download originals and remove unused materials. Uploaded means the original was saved, not that parsing finished. Follow task prompts when a file cannot be used; a filename does not prove its contents were read. Removal excludes it from future retrieval without automatically deleting historical results or article bodies.

Manage links

Add a name and URL with an optional note. Edit, remove or open the source page. Adding one link processes that page rather than crawling the whole site. A saved URL does not prove successful reading or verification of restricted content.

How tasks use materials

Materials support brand understanding, factual checks, action explanations and writing. Users choose content files; links are used by relevance. Updates do not rewrite historical diagnoses, reports or saved articles. Natural-performance sampling does not inject private brand knowledge into AI questions.

Uploading is not publishing

Private claims retain their scope and verification status. Upload success does not mean public availability, search indexing or AI citation. Continue with Content creation or Monitoring and retesting.